Why Reputation Management is so Important
At Grayfords, our mission is to ensure our client’s interests are constantly protected. We understand that with divorce comes the risk to one’s reputation, in particular with the allegations and assertions that are made as part of any case. A single Facebook post, incredibly easy to create and with little to no checks on accuracy, can cause irreparable damage if not identified and managed in the proper way. Grayfords’ Reputation Management will help to ensure this type of content won’t affect your private or professional life.
Grayfords Reputation Management includes FREE reputation threat monitoring throughout the life of your case, whether that be 2 weeks or 6 months.
Our technology constantly tracks search social media platforms, and the internet as a whole, for any comments about a particular individual, family or company. Should a threat arise that requires further action to be taken, steps can be taken to protect your reputation.
Our software tools are configured to provide round the clock, worldwide coverage of any threats that may prove adverse to our clients’ interests. This is a service that is available to any Grayfords client free of charge, and typifies the holistic approach we take to our client’s personal and commercial wellbeing.
Examples of the type of threats we can identify are:
Fake News – Quite simply, the deliberate creation and spreading of false information, passed off as legitimate journalism.
Profile Cloning/Impersonation – This is where fake accounts are used to discredit an individual, either by claiming to be the individual themselves or a connected person.
Revenge Porn – The sharing of private sexual materials of another person without their consent, with the intended purpose of causing distress.
Data Breaches – Where personal information is posted online, for example after an attack on an individual email account or company’s network.
Once a threat has been identified, it is essential that the damaging information is removed as a matter of urgency. Exactly how this happens depends on a number of factors, and we are able to work with our Technology & Specialist Legal partners to deploy one or more of the following approaches:
Content Takedowns – Targeting the relevant website, social media platform and/or search tool
Right to be Forgotten – Formalised process to Google and other search engines to remove damaging material
ICO complaint – The Information Commissioner’s Office can assist with proceedings
Litigation– actions in defamation, misuse of private information or a complaint under the Data Protection Act 1998 can result in court order compelling the hosts(s) of the material to remove it.
Get in touch with Grayfords today to explore how we can help you in protecting your reputation.